Shop-in-shop paves the way for future retail

Shop-in-shop opens the doors to innovative shopping, both for consumers and retailers. In today's ever-changing retail landscape, the Shop-in-shop concept has become an attractive model for retail. A flexible and dynamic shopping experience for the customer where everything is gathered under one roof. And where an opportunity for the brand to reach a wider audience and experiment with new markets is provided. Let's immerse ourselves into Shop-in-shop, the concept that paves the way for the future of retail.

Shopping under one roof

When you walk into a department store, you are greeted by a variety of brands, each with its own unique identity. These "mini-stores" act as separate retail spaces where you can explore and purchase products from specific brands. At the same time, you also have access to the department store's other range. It is convenient for customers who find everything they need in one place and get a dynamic and exciting shopping experience. Although Shop-in-shop is nothing new for the consumer, the concept has great potential to become the trading model of the future. With Shop-in-shop, brands reach a larger audience and are also given the opportunity to test new target groups or markets without making large investments in the form of full-scale stores.

5 advantages of the Shop-in-shop concept

Increased brand exposure


By placing your brand as a Shop-in-shop in a larger store or in, for example, a department store, you benefit from the existing customer base. By being seen next to established brands, you increase your visibility and awareness among customers. It gives you the opportunity to reach a wider audience and also creates a stronger presence in the market.

Lower operating costs for Shop-in-shop

Furnishing and running a smaller retail space is significantly less expensive than managing an entire store. By sharing costs with the host store, operating costs can be significantly reduced, you may even be able to help cover staffing in a partnership.

Faster expansion


Instead of opening their own store, smaller brands can take advantage of the existing infrastructure and customer base of a larger store. This reduces the initial investment costs and enables the new brands to expand more quickly.

Opportunity to test new markets


Shop-in-shop makes it possible to test new markets and customer segments without having to make a large investment in opening a brand new store. By collaborating with different stores, brands can quickly adapt to different markets and identify which ones are most profitable.

Get the power of community


By sharing store space, different brands can exchange valuable knowledge, experience and resources to create a unique shopping experience. A collaboration where you can benefit from each other's strengths and support and inspire each other.

How do you stand out in the crowd with a Shop-in-shop?


When brands share retail space with other companies, it is more important than ever to maintain a clear profile. Factors such as colors and materials play an important role here. A small space can be both an opportunity and a challenge. Maybe you need to be bolder in color choices to be seen and stand out. Think about what your customers love about your brand and keep it in focus when creating the design for your Shop-in-shop.

Store interior for Shop-in-shop


Flexibility is the key when it comes to Shop-in-shop interior design. It is important to create an attractive but at the same time functional place for the customers. Shelves, product racks and podiums need to be able to be adapted to the smaller space, but at the same time be flexible to accommodate many different products. It is important to think about customer flow and how customers move through the space to maximize the exposure of the products. Here, lighting plays an important role, not only to highlight the products but also to create the right atmosphere for the brand. Feel free to use different types of lighting to highlight specific products or areas in the store. A well-thought-out store interior contributes to strengthening the brand's identity and creates a memorable shopping experience.

Shop-in-shop of the future


Shop-in-shop opens up a more exciting and varied shopping world, where creativity is an important part of shaping experiences. They can also serve as places for events and arrangements. By holding workshops, product launches and presentations for influencers, Shop-in-shop stores can create a lively and engaging atmosphere that attracts both existing and potential customers.

Shop-in-shop is not just a model for shopping, it is a new era of dynamic and versatile experiences. It creates a comfortable environment for customers and an opportunity for retailers to experiment and at the same time reach out to a wider audience. By taking advantage of existing traffic and infrastructure, it also reduces the initial costs for the brands. With Shop-in-shop, brands can test new markets, exchange resources and create unique shopping experiences for customers.

Do you need help developing a concept for Shop-in-shop? We know how to create an attractive and functional store interior and have developed Shop-in-shop concepts for stores such as Oscar Jacobson and Jotun, among others. Our experienced team creates tailor-made solutions and also offers advice and support throughout the process – from design to installation.

Contact us to discuss your ideas and needs!