Successful store interior design: 3 tips that make a difference

A well-planned store interior has a significant effect on both the customer experience and sales figures. Regardless of whether you are starting a new store or updating an existing one, it is important to think about everything from layout and flow, to technical solutions and sustainable material choices.

There are many parts to consider when decorating a new store, from store shelves to checkout counters.

In addition to the fact that the shop interior must be aesthetically pleasing, it must also sell, be easy to furnish and to stock up on products. In addition, it must be theft-proof. Good planning from the start is essential if you want to create a successful store interior and a successful store operation.

Tip 1: Plan your store layout

Set up a strategy! Draw a plan for how you want your products to be displayed in the store.

Here it can be good to think through questions such as:

What are our best selling products?

Which products generate the most profit for our business?Which products attract spontaneous purchases from customers?Do customers follow a specific path as they navigate through the store?Where are our key wall and floor spaces where products can be placed for best exposure?

Answering these questions provides a basis for which products you should give prominence and where they should be placed. You can then ensure that you have the right store furnishings, such as store shelves, glass cabinets or store racks, to display the products in the best way. But start by analyzing the entire store space!

Tip 2: Think functionality and flexibility

When you choose furniture and interior details for your store, it is important that these are both aesthetic and functional. It should be easy for the staff to work and to keep the store clean and tidy. Useful solutions, such as modular systems, make it easy to adapt the store to different needs, such as when there are different seasons or campaigns. If you are short on space, use the walls to display your products. Place floor racks in strategic places where customers stop. By using free space smartly, you can highlight important products and lead customers through the store. Don't forget to plan for enough storage space so that you can keep order and order in the shop.

Tip 3: Optimize the customer experience and sales

When you have a clear idea of ​​your products and their placement, it becomes easier to understand how customers move in the store. Easy navigation and logical division of sections help customers find what they are looking for faster. This makes their shopping experience better and increases the chance of more purchases. By displaying products in an attractive way and placing them strategically, you can attract spontaneous purchases, which increases sales. Make good use of space, both on walls and floors, and avoid overcrowded areas. It creates a pleasant environment for your customers.

What elements are needed in a store interior?

Store shelves

Store shelves are a central part of the store interior and are adapted to each store's specific needs. Hangers and hooks can effectively maximize product exposure and utilize retail space, while vertical shelving is ideal for organizing and displaying merchandise. Glass cabinets offer security for valuable items, and traditional shelving systems contribute to an attractive presentation of the products.

Cash register

The checkout is the place where the customer's shopping experience ends, and therefore it is important that the checkout counter is both functional and aesthetically pleasing. Efficient and user-friendly POS systems ensure smooth and fast transactions, which leave a positive impression on the customer. Have you ever noticed those tempting products right at the checkout? This area is perfect for placing small, affordable items that customers buy spontaneously.

Signs and graphicsInformative

signs are important to guide customers, disseminate information and inspire them during their visit. The display window is the first thing the customer sees and plays a decisive role in attracting visitors to the store. A well-designed display window can draw attention to special offers and news, while reflecting the store's brand and style.

Lighting

Lighting plays an important role in creating atmosphere in the store, highlighting products, influencing customer behavior and improving the shopping experience. The right lighting should harmonize with the store's aesthetics and direct customers' attention to important areas and products. Use warm light to create a relaxing and inviting atmosphere, or cooler light to highlight news and special offers. By carefully planning the lighting, the store can create a dynamic and attractive environment that engages customers and encourages purchases.

Creating new shop furnishings is an exciting but challenging task that requires careful planning and creativity. The art of decorating a store also goes beyond the simple placement of goods on shelves; today it's about creating a captivating story that attracts and leads the customer through the store. The importance of skillful store decoration, like the window display, is crucial in improving the consumer experience and stimulating purchases. By focusing on customer experience, functionality and sustainability, you can create a store interior that not only attracts more customers, but also improves store efficiency. Every element, from shelves and cash registers to signs, graphics and lighting, plays an important role in creating a coherent and inspiring store environment.

Do you need help with creating store furnishings for your store? Contact us, and we will help you create a store that not only attracts your customers, but also contributes to a sustainable and profitable business.